I never get tired of well-penned, inspiring, and clearly intelligible phortune cookie filosofy. However, this is not that. I don’t even know what it means. Maybe something got crossed at the printer? What’s a heavy desire?
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Jeb;
In my world we call this selective perception. Events we experience change what we see.
Just like when you buy a new car and then start seeing it all over the place.
This is one of the most powerful and yet least used elements of successful selling.
Highly successful sales people know which events trigger someone to want, and then notice, what they sell and they focus all their selling efforts on getting to these recently motivated decision makers before the competition.
For those who want to identify the events that trigger people to want, and as a result see, what they sell we have a free trigger event analysis (aka Won Sales Analysis) template that can be downloaded from – http://WonSalesAnalysis.com.
Craig
Craig:
You’re exactly right! A heavy desire is selective perception. Thanks for the clarity.